App Store Optimization

Our experienced team is here to take your app growth and App Store Optimization to the next level. AppDNA provides a completely personalized service experience. Our ASO services are aligned to your needs.

Why App Store Optimization is important?

ASO is the process of improving an app’s rank and attractiveness in the app stores to boost organic traffic.
It’s a continuous process that must be done through the entire lifetime of mobile apps. The mobile market is constantly shifting and your app growth strategy has to shift with it.


There are over 5 million apps on Apple and Play Store combined.

Store Search

Over 65% of app downloads came from search traffic.

Organic Traffic

Organic traffic brings a continuous flow of new user and boosts retention rate, both necessary for growth.


ASO brings users with higher LTV and it can lower your CPI.

Our Approach to ASO

We combine our AI-powered ASO approach with 7 years of app marketing experience to provide you with the best growth results.

We work on a 1-on-1 basis to determine specific needs, challenges and deliver actionable solutions. 

We prioritize transparent communication and the building of strong client relationships to ensure that we are always moving forward towards our clients’ goals.

ASO Process


Analysis of your app’s current app store visibility.


Working with you to create a tailored ASO strategy 


Implementing the new ASO Strategy


Analysis of results to identify further actions


Continuously monitoring and updating your ASO