Search Ads & UA

Squeeze more from your mobile app ads! Work with our experienced acquisition team. We’ll analyze your paid UA situation. Then we will identify advantages and strong points to implement the best strategy to build rapid app growth.

Why Do You need Search Ads?

More Value

Don’t waste your budget on under-performing keywords. Our Team will re-allocate budgets to relevant keywords that deliver high-quality users for your mobile app.

Brand Protection

Don’t let your competitors profit from your brand. AppDNA team will identify who is running ads on your app name and take action to protect your brand.

Big Data

We use millions data points to ensure that your app get the most out of app ads.

Our Approach to Search Ads & UA

We combine our AI-powered approach with 7 years of app marketing experience to maximize ROAS.

We work based on tested frameworks so results are guaranteed.

We divided Search Ads services into 4 steps: Audit, Optimization, Testing & Growth to clearly work with our partners and communicate value on each stage of the process.

Search Ads Process


  • App Listing Analysis 
  • Keyword Analysis
  • App Metrics & Performance 
  • Growth Potential Evaluation


  • Keyword Optimization
  • Conversion Rate Optimization
  • Creative Assets Optimization
  • Translation & Localization


  • Apple Search Ads test run
  • Test Analysis
  • Google UAC test run
  • CPI forecasting
  • ROAS forecasting


  • Maximize ROAS
  • Lower CPI
  • Increase your profit margin
  • Maximize LTV
  • Get high-Quality Users